WijMobiel is an organization dedicated to simplifying mobility. WijMobiel goes beyond a regular public transportation card; it is a powerful tool that enables municipalities to make public transport more accessible for employees, refugees, low-income individuals, seniors, reintegrating individuals, and students – essentially, for everyone. For the WijMobiel videos we made consistent use of 'Distinctive Brand Assets' (DBA's). A DBA can be anything, such as color, the use of certain characters, music or sound and of course shapes. DBA's help, build and maintain an association and a consistent use of this and makes it easy for people to link the animations to the WijMobiel brand.
