During Mastercard's collaboration with ING, our primary focus was on creating a compelling visual story that not only showcased the capabilities of their updated bank card, but also remained deeply aligned with their core values and visionary principles. Working with two globally renowned brands, we had to ensure that our creative approach aligned with their guidelines and resonated with diverse audiences. Our goal was to make the complex technical messages surrounding the updated bank card more accessible, so that the public could easily understand its essential features and its remarkable potential.
