Dutch convenience chain store Hema approached us to create a strategy film, that they could show to their board of directors and employees during their strategy days. In this 3.5-minute animation, all of Hema's core values had to be communicated in a light-hearted manner, as well as their plans for the future.
Given the sensitive information, we are only allowed to show you a few short scenes from the animation. For the same reason we had to remove the voice-over.
After the strategy days, Hema informed us that the film was received extremely positive. The contemporary, playful look of the animation fits perfectly with what Hema wants to convey. The tone-of-voice and the subtle visual gags managed to hold the audience's attention throughout the entire length of the film. This resulted in the content coming across loud and clear. And that was of course exactly what they were aiming for.
After the strategy days, Hema informed us that the film was received extremely positive. The contemporary, playful look of the animation fits perfectly with what Hema wants to convey. The tone-of-voice and the subtle visual gags managed to hold the audience's attention throughout the entire length of the film. This resulted in the content coming across loud and clear. And that was of course exactly what they were aiming for.