If you are living in The Netherlands it's almost certain that you've come across our illustrative style for ING at some point. The illustrations and animations we've developed for this bank have been widely utilized across various ING media for over 8 years, ranging from websites, Social Media to TV commercials. You may even encounter our animations when you go to withdraw cash.
Explainers with a high degree of emotion are actively watched by 58%, compared to 40% for videos with a low emotional response. This ensures that advertising with a high degree of emotion is better remembered. Research indicates that the use of emotion combined with our distinctive orange characters have contribute significantly to the bank's overall image in a positive way. Resulting in a style that is highly recognizable and can only belong to ING.