In order to create a very personal and distinctive animation style for the promotional activity of Drukbedrijf we literally wheeled out their employees. By using their staff in these animations we not only show the company's appreciation for the efforts of their employees - it also promotes the brand in a very personal manner. By adding some wit on top of that, we managed to create memorable, laughter-inducing connections with their audience.. We have set up a library to produce new animations every month as effectively as possible. This allowed us to reuse elements such as lamps, chairs, trees and even buildings by just changing the colors. As the library grew, this system made the animations more and more cost-effective. Many components could be recycled without the viewer noticing.
