In the animated online series ‘Eerlijk Waar’ (translation: 'Honestly True’), bizarre consumer experiences of young people are discussed. De Dutch Consumentenbond (The Consumers’ Association) has been fighting for the interests of consumers for 70 years. A particularly relevant role, which is still too little seen and felt among a new generation of consumers. The ‘Eerlijk Waar’ campaign makes the meaning of the brand tangible and visible to young people of today. Our animations received 2 ADCN nominations and were awarded silver in the category ‘2024 Best Animation and Motion Design’.
